Privacy Policy

This Privacy Policy describes how we collect, use, store, and protect personal information submitted by users when browsing and purchasing products on our website. This policy aims to help every user clearly understand our information management rules and fully guarantee personal information security and user privacy rights. All privacy management practices strictly follow standardized international network operation norms and user-oriented principles, focusing on protecting user data security and optimizing user shopping experience.
By accessing, browsing, registering, and placing orders on our website, users confirm that they fully understand and agree to the rules specified in this Privacy Policy. This policy applies to all users of this website, including registered members and casual browsing customers.

1. Information We Collect

We only collect necessary user information that is directly used for order processing, logistics delivery, and after-sales service. We will never actively collect sensitive personal information unrelated to shopping services. The user information we collect mainly includes basic identity information and transaction information voluntarily submitted by users during the shopping process.
Basic personal information covers names, contact numbers, and valid delivery addresses required for product delivery. Transaction information includes order records, product purchase preferences, payment verification information, and after-sales application records generated during user consumption. All collected information is only used for internal service operation and will not be used for irrelevant commercial purposes.

2. How We Use Your Information

All user information we collect is solely applied to provide, maintain, and optimize our shopping services, ensuring the smooth progress of every shopping link. Firstly, we use user delivery information to complete order confirmation, product packaging, logistics arrangement, and accurate delivery, ensuring that users can receive ordered products efficiently and correctly.
Secondly, user transaction data and order information will be used for order verification, payment confirmation, after-sales return and refund processing, and customer service consultation response, which helps us quickly locate order problems and solve user demands in a timely manner. In addition, we will use aggregated and non-identifiable user shopping preference data to optimize product display, adjust product categories, and upgrade website service functions, so as to provide users with more accurate and fitting beauty product recommendations and shopping experiences.
We will never use user personal information for unauthorized commercial promotion, information leakage, or illegal data trading, and will never disclose user private information to irrelevant third-party institutions and individuals without user consent.

3. Information Storage and Protection

We adopt strict technical management and system security measures to protect user personal information and prevent unauthorized access, disclosure, tampering, and loss of user data. All user information is stored in secure server systems with professional encryption protection mechanisms, which can effectively resist network security risks and data intrusion risks.
We set standardized information storage cycles for user data. We only retain user personal information within the time required for service completion and after-sales guarantee. After the service cycle ends and relevant data is no longer needed, we will automatically and completely clean up invalid user information through formal system procedures to avoid redundant data accumulation and privacy risks.
All internal staff who can access user information have passed professional privacy security training and signed strict confidentiality management agreements. Any staff who violates the confidentiality rules and causes user information leakage will face strict internal accountability.

4. Information Sharing Rules

We adhere to the principle of user privacy priority and will not sell, trade, or transfer user personal information to any external commercial institutions or individuals under any normal circumstances. Limited information sharing only occurs in necessary service links that must be completed to ensure normal order operation.
In order to complete cross-border logistics transportation and product delivery services, we will share the necessary delivery information of users with cooperative logistics and transportation service providers. The shared information is only limited to the content required for delivery, and the cooperative institutions are also required to strictly abide by privacy confidentiality rules and only use the information for logistics delivery work. Once the logistics service is completed, the cooperative institutions will no longer retain user personal information.

5. User Rights

All users have independent rights to their personal information. Users can check, confirm, and sort out their personal information and order data stored on our website at any time. If users find that their personal information is incorrect, outdated, or redundant, they can apply for information modification and correction through the official contact channel.
If users no longer use our website services and need to clear personal data records, they can submit a data deletion application through the Contact Us page. We will verify the user identity and complete the data clearing work within a reasonable time to fully meet the user's privacy management needs.

6. Policy Update and Notification

We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to service upgrade and industry standard updates. All updated policy content will be uniformly displayed on the official website page, and the latest published content shall prevail.
Users are advised to browse and check the relevant policy content regularly. Continued use of our website shopping services after the policy update is deemed as recognition and acceptance of the latest privacy protection rules.

7. Contact Information

If you have any questions, doubts, or suggestions about our privacy protection rules and information management methods, please submit your consultation and feedback through the Contact Us page on our official website. We will professionally and efficiently respond to your questions and strictly protect your privacy rights and shopping experience.